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Can a purchased domain’s history affect its trust in Google?

I bought a domain 7 months ago. The website I put on it still doesn’t show in the SERPs. Since 2000 it’s had different owners – used by a co. in Oz, it’s then served ads, then “for sale” with a company for 4ish years. Will it have trust issues in Google? Dave Shuts, Yorkshire, England

25 comments to Can a purchased domain’s history affect its trust in Google?

  • TechieGeek1

    Mwahahahaha

  • bartcalixto

    Will be better if Google identify a transfer domain, or new owner (Starting with whois info and domain transfer) and if it’s changed and reclaimed by NEW owner you can ‘take that domain off the list’. And make the process last like 3 or 4 month. So, if you actually have someone who paid a domain and it’s a good user, can get around the issue without much of a problem. Right now, google is saying: SPAMMERS, keep spaming and selling… it’s worth it. I know it’s not google job, but you can help.

  • pjkcards

    Is it possible to gain trust back, or is that domain untrustworthy forever? Thanks

  • gthing32

    So what do you do if you have a great domain that was run into the ground by a previous owner? Surely there must be a way to get back in Google’s good graces?

  • orrd

    Wow Matt, that’s a really disappointing answer. It sounds like Google is just copping out of their responsibility to consider the complexity of changes in domain name ownership by putting all the responsibility on everyone else.

    Just because a domain like whitehouse-dot-com, business-dot-com, or whatever used to be something bad at some point in the past, that shouldn’t mean that valuable domain name should be forever banished. Good domain names are too limited of a resource.

  • beussery

    Great information, I seem to recall that blocking archive.org can be a bad sign if other signals point at the dark side. Just wanted to share b/c I thought this was a great tip!

  • TechieGeek1

    @gthing32 Maybe submit a Google reconsideration request through the Webmaster Tools?

  • wearealltubes

    @gthing32 resubmit in Gg webmaster tools

  • wearealltubes

    @orrd Idealism aside, how exactly would google – using an algo or people – go about checking each domain? (that’s a rhetorical question – it’s not possible).
    It may well be unfair: there just isn’t another option apart from making the new site owner prove that the site is now legit via gg webmaster tools.

  • imrankhanseo

    mahahah evil laugh black hats very nicely explained matt…

    That’s the reason i am fan of your video’s

    Regards
    Imran Khan

  • figurethis2

    great evil laugh Matt!

  • orrd

    @wearealltubes Reconsideration requests with webmaster tools is one way to do it. But if that was an option for purchased domains I don’t know why Matt avoids suggesting it in this video (he basically just says sorry, the domain you purchased is worthless, you have to rebrand your company and start from scratch, tough luck!).

    Also I think Google’s blacklisting should expire after a reasonable time period if there is no more nefarious activity and the use of the domain has clearly changed.

  • TechieGeek1

    @CraZy675 There’s no reason to buy a domain with a history of spam.

  • CraZy675

    So what is the right thing to do in this case?
    buy a trusted domain and just use the spammy domain as a redirect for humans?

  • troglodyte3344

    were you being a black hat or a black moustache?

  • justinrussell

    @TechieGeek1 I wouldn’t say there’s never a reason. Say your company makes nothing but large, blue widgets. You notice that largebluewidgets(.)com is for sale or available. If you follow Matt’s advice from many of these videos, you should create your site based on what’s best for its users. A domain name is part of that: you want something that’s simple and easy for the user to remember.

    The search engine should have to adjust, not the user; there should be a way to say, “hey, we’re legit now.”

  • mhaidarhanif

    we must re-think about buying a new domain for now.

  • ugerWadi

    Explained in a excellent manner…….#LOL

  • Alexeixx3

    @justinrussell I think that google can “reconsider” a site, ive seen that option in google webmaster tools, i dont know whay he didnt mention it.
    I think that if one sees the perfect domain, one has to get it.

  • rkwickstrom

    Matt:

    Assuming that this guy already HAS this domain, are there any techniques to “clean up” its reputation?

  • sunnycash7

    Lol…the part with the “now we*re Blackhats….muahahaha” was AmAzInG :-)
    You probably would be a great actor in a horror movie ^^

  • bigal21110

    i assume contacting google for a reconsideration claiming that u just bought the domain

  • daveashe

    Black hats muhwhahahahah, got to love it :-) But what??? Who would ever buy a de-indexed domain? The point of buying a used domain is that it has some ranking / backlinks that you can build upon so that you don’t have to start totally from scratch.

  • HomesteadExpert

    So, does this advice apply to WordPress Blogs? The “All in One SEO” plugin places NOFOLLOW on categories, tags and archives.

    Is duplicate content an issue with WordPress blogs, should we “NOT” use NOFOLLOW on WordPress or should we be using NOFOLLOW on tags, archives and categories? .

  • McSnookerman

    Hey Google, I bought a domain and it doesn’t show up on serp, what should I do?

    Hey trusty innocent guy, don’t buy it in the first place!

    Thanks, that really helps me in my current situation…not

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